Mass Communication & Media


Mass Communication & Media

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What is Mass Communication & Media?

Mass Communication is a medium of dispersing information to a large number of people. The term is not limited to only journalism but spreads its branches to various other media fields including newsgathering and reporting, film direction and production, event management, public relations, advertising, corporate communication, and the list continues.

In recent years, the field of mass media and communication has evolved into a partially interactive concept that touches almost every aspect of human life. And, with the sheer proliferation of media into our lives through newspaper, television, and internet the field of mass communication is gaining popularity like never before. The course offers numerous career opportunities to candidates which are not only high paying but also bring in job satisfaction and expression of creativity.

Mass Communication Required Skillset

Unlike the complex streams of engineering and medical, one does not need to have a “set formula” to succeed in the field of mass communication. However, all that one needs is the passion, drive and right skills to make it big as a mass communication and media professional. Have a look at the kind of skills and traits needed to build a career in mass communication:

Mass Communication & Media Skillset



Communication skills

Ability to work under strict deadlines

Networking skills

Research skills

Interviewing skills

Observation skills

Problem-solving skills

Interpretation skills

Critical thinking

Ability to work under rough conditions

Good interviewing skills

Ability to express ideas and thoughts clearly

Aptitude for presenting information in a precise and effective manner

Eligibility Criteria

Candidates can pursue mass communication and media course at undergraduate or postgraduate level. Some of the popular courses that candidates pursue at undergraduate and postgraduate levels are:

  • BJMC (Bachelor of Journalism & Mass Communication)
  • BJ (Bachelor of Journalism)
  • BMC (Bachelor of Mass Communication)
  • MJMC (Master of Journalism & Mass Communication)
  • MJ (Master of Journalism)
  • MMC (Master of Mass Communication)
  • PG Diploma in Mass Communication

Eligibility criteria for undergraduate and postgraduate mass communication courses offered at different institutions is mentioned below:

UG Courses: All candidates should clear Class 12th in any stream from a recognised board with the minimum required percentage (50% - 60%) as stipulated by a university/ college. Eligibility criteria of some universities/ colleges also require candidates to be minimum 17 years in age at the time of admissions.   

PG Courses: All candidates should clear graduation in any stream from a recognised university with the minimum required percentage (50% - 60%) as stipulated by a university/ college. Eligibility criteria of some universities/ colleges also require candidates to be minimum 23 years or more in age at the time of admissions.   

Journalism and Mass Communication Specialisations

The field of Journalism and Mass Communication is vast and the options are innumerable. You can go through the top mass comm specialisations. 


The first form of Journalism was through writing and through writing, the masses were informed. From letters to newspapers to now reading the news on your smartphone, the basic job of a journalist is to gather, assess, create and present news and information which should be disseminated to the masses. Students who opt for a Bachelor's in Mass Communication, are taught about how to write for media, the history of media, the pattern, the flare and how to produce newsworthy content. You can go on to write various beats in the news such as politics, sports, entertainment, technology and much more.


Broadcasting is basically the face of Mass Communication. Through broadcast, media channels connect to the masses electronically, via radio, television and webcasting. The field of broadcasting started in the early 1900's when the radio was first introduced in 1957. Following radio, television was introduced in 1959 and the daily transmission beginning in 1965. Through broadcast media, the masses get to see and hear content i.e audio-visual content. In the field of broadcast, students who study journalism and mass communication can take up jobs in media channels (TV & Radio). You can go on to be an anchor of a leading media channel in India, or can go out to report live from abroad. If you are into the technicality arena, students can get to work with production and the camera as well. 

Public Relations

Now how does Public Relations fit in with Mass Communication? It's quite simple. Other than reporting news, you are reporting for an organisation and thusly promote the organisation you work for. Public Relations is all about building and promoting the brand image along with upholding the organisation's reputation. A PR focuses on maintaining a positive image between the public and the media. If you love communicating and want to take it up professionally, PR is the job you are aiming for. 

Event Management

If you are wondering how an event is all planned out, well it takes months in the making to host a successful event and emerge with profits. Event Management as a career requires people to plan, create and organise an event. An event which could range from a political rally to a rock concert to hosting a college fest. As a part of an event management group, people specialise in different areas in the event management sector such as logistics, creation, to handling budgets and accounts. However, the main aim of planning an event is to promote the brand and gathering the right target audience. The various types of events which are hosted are as follows: 

Awards Parties
Launches VIP Events
Exhibitions Sports Events Meetings
Roadshows Conferences
Weddings Festivals
Concerts Charity Events
Fashion Events


Advertising is an art. For an art to stand out, the content needs to be creative, eye-catching and interesting. Advertising is the means of communication with a product or service through paid promotion from clients. Advertising is always present, be it paid or none paid. Be it television, radio, newspapers, billboards, the internet, the ads are everywhere. Nowadays, before you can even watch a YouTube video, an ad pops up. There are various advertising agencies that make, create and promote the idea a client wants. 

Course Curriculum for Mass Communication & Media

Subjects that candidates study in mass communication and media depend on the type of course (UG/ PG/ Degree/ Diploma/ Certificate) they pursue. However, the curriculum of any course that a candidate pursues covers both theory as well as practical experience in the form of internships, study tours, seminars, etc.

Given below is the course curriculum of the two popular mass communication and media programmes – BJMC and MJMC:

BJMC Course Curriculum

Writing for Media

Introduction to Journalism (Reporting, Writing & Editing)

Indian Culture

Socio-Economic & Political Scenario

Basics of Design & Graphics

History of Print & Broadcasting in India

Print Journalism

Media Laws & Ethics

Still Photography

State Politics & Constitution

Theory of Communication

Application of Computer in Media

Development & Communication

Radio Journalism & Production

Media Management

Basics of Camera, Lights & Sound

Folk Media

Television Journalism & Production

Introduction to Advertising

Public Relations

Fundamentals of Economics & Indian Economy

National & International Affairs

Advertising Practices

Event Management: Principles & Methods

Media Research

Environment Communication

Tribal Communication

Communication Research

Media Organisation & Management

Contemporary Issues

Global Media Scenario

Value Education

MJMC Course Curriculum

Introduction to Communication

Print Media in India: Growth & Development

Print Media - Reporting & Desk

Electronic Media


Current Affairs

Development Communication

Media Management

Media Law and Ethics

Radio & TV Production Techniques

New Media Technology

Print Media

Intercultural and International Communication

Public Relations and Corporate Communication

Media and Human Rights

Film Studies

Media and Society


Intercultural Communication

Environment Communication

To get details on curriculums of different mass communication and media courses, click on the below links:

Mass Communication and Media Course Curriculum

Mass Communication: UG courses one can study

Advertising: Courses one can study

PR: Courses one can study

Event Management: Courses one can study

Difference between PR and Corporate Communication: Course Curriculum

View Top Colleges for Mass communication by Location:



Uttar Pradesh









All Locations >>

Mass Communication & Media: Job Profiles & Top Recruiters

Candidates successfully completing a mass communication course have ample career opportunities in various media fields. A professional course in mass communication opens doors for a career in television, films, publishing, journalism, editing, public relations, event management, filmmaking, production, scriptwriting, direction, advertising, and so on.

Depending on personal interest, a mass communication professional can choose to be a journalist, actor, radio jockey, video jockey, director, editor, screenwriter, event manager, advertising agent, copywriter, media planner, and the list continues. To know the profiles of different jobs that mass communication and media candidates can take up, click on the links below:

Mass Communication and Media Job Profiles

Mass Communication: Types of job profiles

Advertising: Types of job profiles

PR: Types of job profiles

Event Management: Types of job profiles

Some of the top recruiters in the field of mass communication and media are:

Top Recruiters for Mass Communication Candidates

Hindustan Times

Times Group

The Pioneer

India Today Group

The Hindu


Indian Express

All India Radio

India TV

Zee Network

Network 18




Star India

Sahara One Media & Entertainment Limited

Balaji Telefilms Limited

Wizcraft Entertainment

Percept Limited

DNA Entertainment Networks

Cox & Kings

Cineyug Entertainments

Check complete profiles of the recruiters listed above by clicking the links below:

  • Top companies that hire mass communication graduates
  • Top companies that hire event management graduates

Top Journalism and Mass Communication Entrance Exam

Admission to a majority of colleges/ universities offering mass communication and media courses is done on the basis of candidates’ performance in the written entrance exam followed by a personal interview round. However, some institutions also offer direct admission to candidates on the basis of their performance in the qualifying exam (Class XII or graduation). Some of the top Mass Communication entrance exams are as follows: 

  • Jamia Millia Islamia Entrance Exam
  • IIMC Entrance Exam
  • CUET


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